Cillian Daly
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He could be your child

9/2/2015

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I'm not going to link to the images, by now, most will have heard of, or possibly seen. They're affecting. Even having them described verbally. And rightly so.

He's a three year old child. Any loving family's son. Red t-shirt, blue shorts. Two little shoes still Velcro'd to his feet. He could be asleep. If only he were. To awake free from the violence, and it was violence, his mother felt it necessary to flee from. To awake to her embrace, safe, safe from the threat of death. No chance of meeting new friends in a free society, of discovering all of his talents, no opportunity to become a man. He is gone. No buts, ifs, ands or maybes.

He was loved, clearly. His name was Aylan. He was carried onto a small, completely unsafe, and no doubt overcrowded boat by his mother, who considered the journey to be vital to the lives of her sons and herself. His five year old brother is also gone. No buts. They are just gone.

One moment he is being held, squeezed, loved. The next, well, there are pictures for that.

They are by no means the first, or last, to be known to us only by their tragic ends, flashed momentarily across social media, or for perhaps a day longer in print. But the fate of this boy has spread, and affected many. Not because of his nationality, or how he got to be on that Turkish beach, or what he must have seen in his short life. No, it affects us, us here in the west, us with our stupidly fast broadband connections with which to see him, us with our filtered water flowing from our fridges to drink while we stare, us with our satellite TV so we can watch media personalities shake their heads in shock at how he almost made it to freedom. Us, on our couches, chairs, in our beds, all of us, are affected because we look at him, lying peacefully face down in the sand, and we let the image flash in our minds, eyes open or closed, it doesn't matter, and we do not see a refugee – we see a little boy in a red t-shirt, blue shorts, and two little shoes. We see a child dressed for a day filled with fun and smiles, and happiness.

We see our own kids.

No buts, ifs, maybes or ands.

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Kayaking.ie Advert

5/19/2014

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Short advert I shot for Jenny Killbride and her company Kayaking.ie in glorious Dalkey! Great day on the water, I even got sunburned!

Edited by Nadine Hyland of Hyland Productions.
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Road Safety Test Advert

3/4/2014

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Road Safety advert that I shot recently with the help of Nadine Hyland (producer) and Paul Butler Lennox and many others. Sound design and mix by Emma Butt.
The idea was to show the contrast between what we let road users away with, and what we would tolerate in any other environment, in this case, an office. It should speak for its self really!
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Midnight Runway's Obsession Of You

6/4/2013

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Shot in an evening last month (there was weeks of planning!) in the barren wastelands of lovely Leitrim, the music video for Midnight Runway's "Obsession Of You" which I shot, and co-directed with Nadine Hyland is below.

Shot on Canon 6D with Olympus lenses, Glidecam and a lot of hard work!

Hats off to all involved. Pressure shoot, and pulled off.

Song is on iTunes too, if you fancy supporting them.
https://itunes.apple.com/ie/album/obsession-of-you-single/id655080807


@cilliandaly @nadinehyland @MidnightRunway

http://youtu.be/KOzrRqiedBk
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Normal, Bar The Sword - Music Video

12/14/2012

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Video I shot and directed last month for Normal, Bar The Sword. 
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X-Men: Coin Toss

7/30/2012

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There's a bit in X-Men: First Class which takes my breath away. I won't spoil it for anyone who hasn't seen it, but it involves a coin, and two simple, barely moving shots. It's just a moment, a few seconds of screen time, but for me at least, it encapsulates all that the film is about.

The sequence shows one character completely powerless, silent, unmoving, unable to do anything about the fate about to befall him, and another character screaming at his own inability to prevent what's occurring.

Oh, and a coin.

I like this kind of juxtaposition in movies, especially when done this well. The sequence is part of the finale, and while maybe some other parts of the film didn't live up to the hype, it's worth watching for this sequence, and many other great moments.
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Pringles Advert

6/22/2012

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There's an advert out there for Pringles crisps, or whatever the technical term for them is, that I find fairly distasteful. That's not meant to be a pun. It's just such a loose advert, that thinks it's hilarious, and yet, is quite shocking in what it shows.

The short film in question goes like this –

Two young guys, Hipsters, let's be clear, walk into a nondescript supermarket and approach the Pringles stand. They're offered a sample of whatever new recipe chip is in the tube, and proceed to taste it, when –

BOOM!

Shit starts to explode around the aisles, food packaging, glass, vegetables, all turned into airborne projectiles. People duck and dive to the floor as the destruction continues.

Now here's where my problems start; these two Hipsters do not then do what any normal person in that situation would do. Oh no. This is advertising land. And European advertising land I imagine (more on this later).

Hipster boys do not appear shocked, appalled, or in any way distressed that their action has caused so much damage. Not one bit. They laugh, look at each other, and take. Another. Bite. Yes, having got the taste for wanton destruction and possible injury or death to innocent people, these two nut jobs proceed to cause more damage!

Obviously the marketing agency, or whoever paid for the thing, wanted to focus on sour cream and onions exploding around the supermarket, as that is the taste we are to assume is also exploding in these two eejits mouths. At least that's what I took to be the entire concept of the advert.

But here's the thing – it seems to encourage actively destroying other peoples property, and endangering lives, merely for the new, more explosive, taste of Pringles. It also shows the two Hipster dudes laughing and smiling about the entire incident. Hello? Mental asylum? Yes, two of your patients have destroyed a supermarket. No, not Pepsi, Pringles. Yes, we'll keep them away from the yoghurt aisle.”

And that's just disturbing. I mean, why, if you take it back to the start, and accept that this is a world where this can happen, would you put an explosive food out on display and offer it for tasting in the first place? That's just silly.

And silly is something European adverts seem to do. All the time. It's as if once a concept is mentioned, everyone at the meeting delves into a book of 1980's comedy and picks out a joke at random, and tries to shove the essence of that outdated joke into the concept that has all the appearances of coming from the mind of a 12 year old boy - “KILL EVERYTHING!!!”

The tagline (if I remember it correctly) is “The great new taste of Pringles – Exploding with flavour!” or the like. Except, the Pringles do not explode. Everything around them does. And that's not ideal for a product you eat.

I'm looking forward to the next Pringles advert with morbid curiosity.


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    Cillian Daly

    This is where I vent. If it angers me, it'll be written about here. (I may also, on rare ocassions, be nice.)

    Grab a beer, and enjoy.

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